Digital Content | Digital Conversion Specialist

Our growing agency has a need for a digital content specialist to support both our B2B and B2C clients. The ideal candidate understands how to integrate brand values with demand generation activities, knows how to analyze metrics for program improvements and fact-based decision making and has a strong desire to integrate online work with offline work for maximum impact.
Conceive, write and manage keyword-rich (as appropriate) content for landing pages, social media, mobile applications
Write content for a variety of personas depending on the client
Make technical information easy to understand and digest
Own the content creation and optimization process end to end from concept development, research and validation, editing and final proofing. Working with other team members to ensure strategy and program integration
Proactive results reporting for all online activities
Required Qualifications:
A in English, communications, journalism, marketing or related field
2 to 3 years proven writing and editing experience. Technical product preferred but not required.
A working experience with SEO content, demand gen techniques, Google Analytics, Moz, and more
Ability to write content for varied personas
Agency experience a plus.

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